Checklist
How to make your website easier for AI tools to understand
A practical checklist you can work through this week.
AI tools work best with pages that are clear, well structured and consistent. Use this checklist to find quick improvements.
Content
- Open each important page with a plain description of what it covers
- Use headings that name the actual topic
- Answer common questions directly
- Include specific facts, examples and dates
- Show when content was last updated
Structure
- Use one main heading on each page
- Add structured data for your organization, services and FAQs
- Make sure content appears in the page HTML
- Give every page its own title and description
Trust
- Keep your name and details consistent everywhere
- Show who runs the business
- Publish real case studies and reviews
- Allow reputable crawlers in robots.txt if you want to be included
Work through one section at a time, starting with your most important pages.