What is GEO, and why does it matter for your business?
Generative engine optimization helps AI tools understand your business and include it in their answers.
Generative engine optimization, or GEO, is the practice of making a business easier for AI tools to understand, mention and cite when they generate an answer.
Why GEO exists
People increasingly ask AI assistants for recommendations and explanations. Instead of ten links, they get a written answer that may name only a few businesses or sources. If an assistant cannot find clear information about you, it is less likely to include you.
What GEO focuses on
- Clear statements of who you are, what you do and who you serve
- Accurate business details that match everywhere online
- Specific, factual content that is easy to quote
- Mentions on credible websites
- Structured data that labels your content for machines
Where to start
Start with your About and service pages. Make sure a stranger could read them and explain your business in one sentence. Then ask AI assistants about your industry and note which sources they use. No one can guarantee a mention, but clear and consistent information gives you a better chance.